Solutions
Case Studies
Photography:
Emerald Valley Kitchen - Product
Art
Need:
Emerald Valley Kitchen's product line changes throughout
the year. After paying to have a beautiful shot made with product in
a nice setting, their line would change making the expensive photo unusable.
Solution:
We took a different tactic. We created a databank of
art, shooting every single product separately. We also shot a wide range
of "accessories" - pictures of raw ingredients - again, each shot one
at a time. Every item had the background removed. Then, we simply build
a composite group image from the single shots. When the product selection
changes, we just drop or add the changed item to the composite image.
We produced this bank of art for about the cost of two traditional group
shots, but now the client can make unlimited composite images throughout
the year.